DISSECTING THE ENDURING POWER OF COCA-COLA BRANDING

Coca-Cola has crafted a brand that transcends generations. Their iconic emblem, a simple script in bold red, is instantly identifiable. The brand's messaging "Open Happiness" speaks to a universal yearning, while their promotions often evoke nostalgia. Coca-Cola has effectively intertwined itself with everyday life, solidifying its place as a globa